Mastering Mobile Learning – Tips and Techniques for Success

<p>Foreword xi<br /> Tony Bingham</p>
<p>Preface xv</p>
<p>Introduction 1<br /> Chad Udell and Gary Woodill</p>
<p>PART 1 UNDERSTANDING MOBILE LEARNING 5</p>
<p>1 Enterprise Mobile Learning: A Primer 7<br /> Gary Woodill and Chad Udell</p>
<p>2 The Seven Shifts in Enterprise Learning 15<br /> Gary Woodill</p>
<p>3 The Disruptive Nature of Mobile Learning 21<br /> John Feser</p>
<p>4 Why Executives Should Care About Mobile Learning 31<br /> John Feser</p>
<p>5 mLearning Is Not e–Learning on a Mobile Device 35<br /> John Feser</p>
<p>PART 2 STRATEGIC THINKING ABOUT MOBILE LEARNING 43</p>
<p>6 The Six Ps of Mobile Learning Strategy 45<br /> Chad Udell</p>
<p>7 The Business Case for Mobile Learning 59<br /> John Feser</p>
<p>8 The New Nomadism as a Driver of Mobile Learning 69<br /> Gary Woodill</p>
<p>9 Creating a Mobile Learning Content Strategy 73<br /> Chad Udell</p>
<p>10 Seven Easy and Inexpensive Ways to Launch Mobile Learning 77<br /> John Feser</p>
<p>11 Building Brand Advocacy Through Mobile Learning 83<br /> Scott McCormick and Chad Udell</p>
<p>12 Developing a Mobile Management Strategy 89<br /> Gary Woodill and Scott McCormick</p>
<p>13 Change Management Strategies for Mobile Learning 101<br /> Scott McCormick</p>
<p>PART 3 THE VARIETIES OF MOBILE LEARNING EXPERIENCES 105</p>
<p>14 Categories of Mobile Learning Content 107<br /> Gary Woodill and Chad Udell</p>
<p>15 Unique Affordances of Mobile Learning 111<br /> Gary Woodill<br /> <br /> 16 Leveraging Geolocation to Make Your Content More Relevant 127<br /> Chad Udell</p>
<p>17 Incorporating Multi–Touch and Gestures into Mobile Learning 131<br /> Chad Udell</p>
<p>18 Storing Preferences and Inferring Intent in Mobile Learning Experiences 137<br /> Chad Udell</p>
<p>19 Using a Mobile Camera as a Powerful Learning Tool 141<br /> Chad Udell</p>
<p>20 Employing Mobile Device Sensors for Enhanced Learning Experiences 145<br /> Chad Udell</p>
<p>21 Alternative Reality Games as Mobile Learning 149<br /> John Feser</p>
<p>22 Using Mobile Games for Sales Training and Assessment 157<br /> Chad Udell</p>
<p>23 Voice and Messaging for Mobile Learning 161<br /> Chad Udell</p>
<p>24 Using Mobile Devices as Research Tools 165<br /> Gary Woodill</p>
<p>25 Performance Support as a Form of Mobile Learning 171<br /> Gary Woodill</p>
<p>26 Mobile Learning in Third Spaces : The Move to Alternative Workspaces 175<br /> Gary Woodill</p>
<p>27 The Impact of Mobile Learning on Assessment and Evaluation 179<br /> Gary Woodill and Chad Udell<br /> <br /> PART 4 DESIGN AND DEVELOPMENT PROCESSES FOR MOBILE LEARNING 185</p>
<p>28 Mysteries, Heuristics, and Algorithms: Design Thinking for Mobile Learning 187<br /> Gary Woodill</p>
<p>29 Ubiquity and Mobility as Design Considerations for Mobile Learning 191<br /> Chad Udell</p>
<p>30 Design Considerations in Converting e–Learning to mLearning 199<br /> Chad Udell</p>
<p>31 The Importance of Curation for Successful Mobile Experiences 205<br /> Chad Udell</p>
<p>32 Selecting Tools for Mobile Learning Development 209<br /> Chad Udell</p>
<p>33 Instructional Design Patterns for Mobile Learning 213<br /> Gary Woodill</p>
<p>34 Creating Digital Publications for Mobile Learning 223<br /> Heather Ford</p>
<p>35 Designing for Multiple Screens in iOS 229<br /> Daniel Pfeiffer</p>
<p>36 Designing for Context 235<br /> Chad Udell</p>
<p>37 Using Mobile Devices to Leverage Social Media for Learning 237<br /> Gary Woodill</p>
<p>38 Responsive Design for Multiple Screen Formats 243<br /> Chad Udell</p>
<p>39 Design Choices for Mobile Learning Management Systems 251<br /> Gary Woodill</p>
<p>40 Maps 3.0: The New Route to Learning with Social Geospatial Data 255<br /> Jim Ferolo</p>
<p>41 Using Push Notifications to Make Mobile Learning More Useful 265<br /> Chad Udell</p>
<p>42 Improving Performance for Mobile Web and HTML5–Based Apps 269<br /> Daniel Pfeiffer</p>
<p>43 Understanding the Experience API 277<br /> Gary Woodill</p>
<p>44 Implementing Mobile Learning Metrics 281<br /> Chad Udell</p>
<p>PART 5 MANAGING AND DELIVERING MOBILE LEARNING PROJECTS 285</p>
<p>45 Managing a Mobile Learning Project Implementation 287<br /> Gary Woodill and Chad Udell</p>
<p>46 Security in a Mobile World 293<br /> Chad Udell</p>
<p>47 Education and Training for Mobile Development 295<br /> Jim Ferolo</p>
<p>48 Integrating Mobile Learning with Social Media 297<br /> Adam Bockler</p>
<p>49 Budgeting for Social and Mobile Learning 305<br /> Gary Woodill</p>
<p>50 Keeping Up with New Developments in Mobile Learning 311<br /> Gary Woodill</p>
<p>About the Authors 317</p>
<p>About the Contributors 319</p>
<p>About the Association for Talent Development 321</p>
<p>Index 323</p>