How to Measure Digital Marketing

Name: How to Measure Digital Marketing
Author: L. Flores

Metrics for Assessing Impact and Designing Success

Gebonden Engels 2013 9781137340689

Verwachte levertijd ongeveer 9 werkdagen

79,66

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Samenvatting

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.

Specificaties

ISBN13:9781137340689

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Internet en social media, Reclame en verkoop, Marketing

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Inhoudsopgave

Foreword PART I: DESIGNING A MEASURE FOR EFFECTIVE DIGITAL MARKETING 1. Definitions and Users of Effectiveness Metrics in Digital Marketing 2. The Market of Digital Marketing and the Main Objectives of Digital Marketing PART II: FROM DESIGN TO IMPLEMENTATION 3. The Different Types of Metrics and KPIs Available: "Quantitative" and "Qualitative" Metrics 4. Measuring "Paid Media" 5. Measuring "Owned Media" 6. Measuring "Earned Media" PART III: USING DIGITAL MARKETING TO DEVELOP THE BRAND AND ITS BUSINESS 7. From 360° Communication to Integrated Marketing Communication (IMC) 8. Digital Dashboard: a Necessary Tool to Monitor Progress and Drive Predictive Marketing Conclusion  