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Guide to Managerial Communication

Pearson New International Edition

Paperback Engels 2013 9781292021751
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

For undergraduate and MBA courses in Management Communication, Writing, and Oral Presentations. Also a useful reference for Executive Seminars/Workshops.
A brief, professional, reader-friendly guide to improving managerial communication.
Guide to Managerial Communication is a clear, concise, practical text for cultivating effective written and oral communication in a managerial, business, government, or professional context.

Specificaties

ISBN13:9781292021751
Taal:Engels
Bindwijze:Paperback

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Inhoudsopgave

<p>PART I. COMMUNICATION STRATEGY </p> <p>Communicator Strategy </p> <p>Audience Strategy </p> <p>Message Strategy </p> <p>Channel Choice Strategy </p> <p>Culture Strategy </p> <p>Communication Strategy Checklist </p> <p>Guide to the Guide to Managerial Communication </p> <p>&nbsp;</p> <p>PART II. WRITING: COMPOSING EFFICIENTLY </p> <p>General Composing Techniques </p> <p>Special Composing Challenges </p> <p>&nbsp;</p> <p>PART III. WRITING: MACRO ISSUES</p> <p>Document Design for “High Skim Value” </p> <p>Clear Progression and Linkage </p> <p>Effective Paragraphs and Sections </p> <p>&nbsp;</p> <p>PART IV. WRITING: MICRO ISSUES</p> <p>Editing for Brevity </p> <p>Choosing a Style </p> <p>Writing Checklists </p> <p>&nbsp;</p> <p>PART V. SPEAKING: VERBAL STRUCTURE</p> <p>Tell/Sell Presentations </p> <p>Questions and Answers </p> <p>Consult/Join Meetings </p> <p>Other Speaking Situations </p> <p>&nbsp;</p> <p>PART VI. SPEAKING: NONVERBAL SKILLS</p> <p>Nonverbal Delivery Skills </p> <p>Relaxation Techniques </p> <p>Listening Skills </p> <p>Speaking Checklists </p> <p>&nbsp;</p> <p>PART VII. SPEAKING: VISUAL AIDS</p> <p>Designing the Presentation as a Whole </p> <p>Designing Your Slide Master </p> <p>Designing Each Individual Slide </p> <p>Using Visual Aids </p> <p>&nbsp;</p> <p>&nbsp;</p> <p>APPENDICES</p> <p>&nbsp;Appendix B: Writing Correctly: Grammar </p> <p>Bibliography </p> <p>Index</p>

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        Guide to Managerial Communication