European Retail Research

Name: European Retail Research
Author: Peter Schnedlitz

2009 | Volume 23 Issue II

Paperback Duits 2010 2010e druk 9783834919236

79,49

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Samenvatting

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept.

Specificaties

ISBN13:9783834919236

Taal:Duits

Bindwijze:paperback

Aantal pagina's:196

Uitgever:Gabler Verlag

Druk:2010

Hoofdrubriek:Strategisch management, Strategisch management, Algemeen management

Serie:European Retail Research

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Inhoudsopgave

The Effect of Intangible Resources on Firm Performance in the Spanish Franchising System: the Moderating Influence of Internationalization.- Consequences of Grocery Retailer Internationalization on KAM Organization - Research Framework and Hypotheses.- On-Shelf Availability and Out-Of-Stocks in UK Retailing.- The GS1 Databar and Its Future Application - Results from a Delphi Study.- Retail Revenue Management.- Formation of the Commercial Margins for Fresh Foods in Spain, 2001–2008.- An Analysis of Ingredient Branding Using the Example of Tetra Pak.- Retailing in Japan: Overview and Key Trends.- Retailing in Switzerland - Players, Strategies and Developments.