Jishnu Bhattacharyya
Dealing with Socially Responsible Consumers
Studies in Marketing
Paperback Engels 2024 9789811951282
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.
Specificaties
ISBN13:9789811951282
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Nature Singapore
Lezersrecensies
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Inhoudsopgave
Section 1: Introduction.- Section 2: Key Principles and Concepts.- Section 3: Current Developments (Review of extant literature).- Section 4: Case Studies.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan