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Offering a comprehensive overview of statistics in market research
Statistics in Market Research details the various ways that statistical analyses can be applied to real–world questions that arise in the field of marketing. Meer
Praise for RESULTS RULE!
"What on earth could pre–thawed turkeys, Eva the dolphin, and toothpaste tubes squeezed from the middle have to do with the success of your business? Meer
Praise for DRIVING EXCELLENCE
"A well–organized compendium of immense common sense. [The authors′] values–based, walk–the–talk approach recognizes the fast–changing environment we live in. Meer
Risk pervades virtually all areas of human endeavour, whether these endeavours be for social, personal, commercial or national purposes. It is vitally important for all those involved in decision making in these areas to know how to evaluate the risks involved in any action if choices are to be made meaningfully. Meer
eBusiness is growing rapidly and new issues are emerging in this global and real–time activity. This new edition to the hugely successful eBusiness Essentials explores the increasingly important area of mobile data access. Meer
Based on methods of actual product developments from Goodyear Aerospace and Hewlett–Packard, this engrossing book provides specific guidelines plus a wealth of data for rapid and efficient development of new products using a systems theory which works vertically through an industry′s management structure and horizontally across functions that contribute to new product development. Meer
During the 1990s, an ambitious three–year research program identified the steps manufacturing companies must take to become globally competitive. The prestigious Next Generation Manufacturing (NGM) Project combined the insights and perspectives of business and academia′s most astute thinkers. Meer
"This crystal–clear book offers to any who will listen invaluable, detailed guidance on how and why to move toward a true culture of excellence in hospital care. Meer
Conventional wisdom says that Europe’s crisis is a financial crisis. But is this really the case? In Industrial Poverty, economist Sven R. Larson, challenges this view and suggests instead that Europe is in a state of permanent economic decline. Meer
"A thoughtful, complete, and very readable approach to robust engineering. It presents insights that correlate with those learned at Ford while developing and executing Design for Six Sigma. Meer
This updated revision explains how to design, implement and manage a cutting–edge distribution system based on quick response/continuous replenishment concepts. Meer
Based on his extensive experience Sandras reveals a complete procedure for successfully managing all of the challenges and possible obstacles in an actual implementation. Meer
Manufacturing Data Structures "Comprehensive yet easy–to–read.Manufacturing Data Structures is filled with anecdotes, yet stresses the importance of maintaining data accuracy. Meer
Oliver Wight is one of the pioneers of Manufacture Resource Planning (MRPII). Here he introduces the essential concepts and benefits of MRPII in a practical format with easy–to–follow question–and–answer format. Meer
ISO 9000 authority, Greg Hutchins, presents a comprehensive resource that will assist anyone seeking information and updates on ISO standards. The workbook outlines a proven approach to developing and maintaining quality systems documentation. Meer
An insightful guide to the use of statistics for solving key problems in modern–day business and industry
This book has been awarded the Technometrics Ziegel Prize for the best book reviewed by the journal in 2010. Meer
A close look at cloud computing′s transformational role in business
Covering cloud computing from what the business leader needs to know, this book describes how IT can nimbly ramp up revenue initiatives, positively impact business operations and costs, and how this allows business leaders to shed worry about technology so they can focus on their business. Meer
When was the last time your company improved productivity from 20 percent to 60 percent–in only four days? Or cut inventory by 50 percent in the same amount of time? Meer
This is a revision of a classic! This text provides a single source for information on both the structure and management of quality systems and the use of statistics to control and improve quality. Meer
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