Marketing

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Pagina 68 van 1.741 resultaten

D Stewart

The Marketing Pathfinder – Key Concepts and Cases for Marketing Strategy and Decision Making

paperbackEngels9781119961765 29-8-2014

Dozens of lively international case studies that help readers put core marketing principles in a real–world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. Meer

49,42

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JF Hair

Sales Force Management – 2nd Edition

paperbackEngels9781119702832 29-10-2020

203,61

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Consumer Behaviour in Sport and Events

GebondenEngels9781138135499 1-2-2016

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Meer

246,08

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G Elliott

Marketing 2e + iStudy Version 2 Registration Card

paperbackEngels9781118389003 14-10-2016

Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia–Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. Meer

121,34

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R Phillips

The Passion Conversation – Understanding, Sparking, and Sustaining Word of Mouth Marketing

gebondenEngels9781118533338 25-10-2013

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business. If you think you are in the marketing business, think again. Meer

27,28

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E Berridge

Customer Obsessed – A Whole Company Approach to Delivering Exceptional Customer Experiences

gebondenEngels9781119326038 22-11-2016

Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting–edge handbook for customer experience. Meer

30,06

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M Seid

Franchise Management For Dummies

paperbackEngels9781119337287 2-6-2017

McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly all well–known franchises in America and beyond. You′ve probably sometimes wondered how so many of them could exist, how they manage to stay in business, and how they continue to thrive. Meer

31,43

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M Dunn

The Guide to Getting Paid – Weed Out Bad Paying Customers, Collect on Past Due Balances and Avoid Bad Debt

gebondenEngels9781118011614 6-5-2011

Give your business a successful credit and collections plan with this easy and clear guide Over 100,000 businesses have slow or non–paying customers. Meer

27,28

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Applying Relational Sociology

gebondenEngels9781137379917 18-12-2013

Edited by François Depelteau and Christopher Powell, this volume and its companion, Conceptualizing Relational Sociology: Ontological and Theoretical Issues, addresses fundamental questions about what relational sociology is and how it works. Meer

64,30

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M McDonald

Marketing Plans – A Complete Guide in Pictures

paperbackEngels9781119943136 3-2-2012

An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. Meer

28,68

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Bonita Kolb

Marketing Research for the Tourism, Hospitality and Events Industries

GebondenEngels9781138042148 23-1-2018

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. Meer

217,24

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Bonita Kolb

Marketing Research for the Tourism, Hospitality and Events Industries

PaperbackEngels9781138042162 29-1-2018

67,12

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JS McKean

Customer′s New Voice – Extreme Relevancy and Experience through Volunteered Customer Information

gebondenEngels9781119002321 14-11-2014

Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer′s New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. Meer

49,42

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CCPS

Recognizing and Responding to Normalization of Deviance

gebondenEngels9781119506713 30-11-2018

153,17

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Vijay Mahajan

The Arab World Unbound

gebondenEngels9781118074510 4-9-2012

An expert′s guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World′s market of 350 million consumers, who collectively wield the ninth–largest economy in the world. Meer

43,89

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RF Hartley

Marketing Mistakes and Successes, Twelfth Edition (WSE)

paperbackEngels9781118078464 14-2-2014

Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Meer

115,80

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Data Mining for Design and Marketing

PaperbackEngels9781138113473 7-6-2017

Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. Meer

99,48

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Creative Marketing

gebondenEngels9781403941909 10-11-2005

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Meer

127,62

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Designing and Evaluating Value Added Services in Manufacturing E-Market Places

gebondenEngels9781402031519 24-3-2005

The “extended enterprise” is a new emerging paradigm in the manufacturing arena. Indeed, global competition is pushing manufacturing enterprises in several industries either to split geographically the production capacity or to work together in supply chain organizations involving several independent entities. Meer

120,99

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Aerospace Marketing Management

gebondenEngels9781402071515 31-5-2003

Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. Meer

240,99

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Examenboek NIMA Basiskennis Marketing

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Word B2B meesterverleider - Praktische gids die je salesaanpak

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

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Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Word B2B meesterverleider - Praktische gids die je salesaanpak

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Tips van de redactie

Reserveer nu

Marketing Denken, Marketing Doen

Marketing

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