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Methods in Consumer Research, Volume 1

GebondenEngels9780081020890 4-1-2018

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. Meer

253,-

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Christophe Jauquet

E-book - epubTrends in the Transformation Economy (e-book)

e-bookEngels240 blz.9789401499392 14-5-2024

Why are we focused on transforming ourselves, society and the planet? What deeper human needs drive these transformations? How do you turn products and services into Customer Transformations? Meer

26,99

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The Advanced Dictionary of Marketing

PaperbackEngels9780199286003 6-12-2007

This advanced dictionary of marketing focuses on leading-edge terminology for use by individuals who are serious about the theory and practice of marketing: researchers, directors, managers, and anyone studying marketing for a professional and/or academic qualification. Meer

92,46

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Wim Vermeulen

E-book - epubSpeak up now! (e-book)

e-bookEngels200 blz.9789401486262 18-10-2022

To make the shift to a sustainable future, major changes are needed from all of us. More than 80% of consumers are looking to companies to take the lead in this transition. Meer

18,99

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National Restaurant Association

ManageFirst

PaperbackEngels9780132724548 13-8-2012

Appropriate for CUSTOMER SERVICE courses within Culinary Arts and Hospitality Management departments. This text focuses on CUSTOMER SERVICE topics. Meer

84,94

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Larry Klosterboer

ITIL Capacity Management (paperback)

PaperbackEngels9780134425566 12-1-2016

50,14

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Igor Nowé

E-book - epubMarketing (ENG) (e-book)

e-bookEngels200 blz.9789020934168 25-3-2025

How do you attract customers in a digital world? What makes people choose one brand over another? How do you create a strong marketing plan? In a world where marketing is evolving faster than ever, traditional models no longer offer all the answers. Meer

37,99

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Advertising

PaperbackEngels9780273760894 1-10-2012

If you want to understand the fast-moving and multi-faceted world of advertising, then this is the book for you. Featuring: - the history and development of the advertising industry - the academic thinking that underpins how advertising is practiced today - the strategies used in both conventional and digital advertising - extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning - insights into the creative advertising process and how messages and content are developed - the challenges of measuring and delivering tangible results - a wealth of contemporary examples from around Europe and beyond This book is packed with 'Minicases' and 'ViewPoint' features helping to give readers a practitioners’ perspective of the world of advertising. Meer

83,74

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Stephen P. Robbins

Marketing Research with SPSS

PaperbackEngels9780273703839 10-4-2008

Marketing Research with SPSS Wim Janssens Katrien Wijnen Patrick De Pelsmacker Patrick Van Kenhove In the past, there have been Marketing Research books and there have been SPSS guide books. Meer

107,74

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Emilio Cvitkovic

Competition

gebondenEngels9780333572191 8-12-1992

The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'. Meer

127,62

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James Harkin

Niche

PaperbackEngels9780349123004 2-8-2012

Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail Meer

16,21

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Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin

Essentials of Marketing Research

PaperbackEngels9780357033937 22-8-2018

119,31

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How to Market Computers and Information Technology

paperbackEngels9780333608142 18-6-1994

How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Meer

68,54

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Basic Marketing Research

PaperbackEngels9780357901847 26-7-2023

111,53

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Ira J. Haimowitz

Data Analytics for Business

PaperbackEngels9780367281489 20-12-2022

53,05

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Tim Calkins

Breakthrough Marketing Plans

paperbackEngels9780230340336 21-12-2012

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. Meer

47,42

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Social Marketing Research for Global Public Health

PaperbackEngels9780199757398 4-8-2016

Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. Meer

119,19

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P. Kitchen

Integrated Brand Marketing and Measuring Returns

gebondenEngels9780230577343 7-7-2010

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. Meer

64,30

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Cheryl Nakata

Beyond Hofstede

gebondenEngels9780230202399 16-7-2009

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Meer

127,62

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Essentials of Marketing Research

PaperbackEngels9780273724339 11-4-2013

Essentials of Marketing Research by Naresh K. Malhotra, David F. Birks and Peter A. Wills Essentials of Marketing Research presents a clear understanding of the nature, scope and process of marketing research at an introductory level. Meer

107,74

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AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

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Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

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Marketing Denken, Marketing Doen

Marketing

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