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paperbackEngels9780412786303 29-2-1996
This book provides the focus for an organisation's Total Quality Management process; the achievement of `world-class' customer satisfaction. The book draws exclusively from actual case studies of world leading companies.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780387799773 15-12-2008
Television has become a ubiquitous part of our lives, and yet its impact continues to evolve at an extraordinary pace. The evolution of television from analog to digital technology has been underway for more than half a century.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780367761806 25-9-2023
Co-creation is fast becoming a buzz word in tourism. Traditional approaches to value creation in tourism suggest that operators and suppliers produce goods and services which are consumed by tourists.  Meer
55,90
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780367497514 1-2-2022
Inclusive Development of Society contains papers that were originally presented at the 2018 International Congress on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2018), held 6-7 October and 15-16 December 2018 in Kuta, Bali, Indonesia and 18-19 October, 2018 at The Southern Federal University, Rostov-on-don, Russia.  Meer
92,51
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780415576659 7-2-2014
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good.  Meer
184,04
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780415667333 14-3-2013
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well.  Meer
69,98
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780415776936 5-3-2010
This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth; examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law; and look at the building and repositioning of individual brands as example of the interplay of law and strategy.  Meer
246,25
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780367682538 1-9-2021
76,-
Verwachte levertijd ongeveer 8 werkdagen
GebondenEngels9780415777049 19-4-2010
Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions.  Meer
205,16
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780415578042 22-7-2010
Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each other’s needs and ultimately care for each other.  Meer
217,39
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780415993609 12-12-2008
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action.  Meer
246,25
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780415542814 23-2-2012
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action.  Meer
74,20
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780415667326 14-3-2013
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics who may not necessarily attend can have a fundamental effect on the success of an event as well.  Meer
247,40
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780415492386 22-7-2009
This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each.  Meer
205,16
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9780470016688 21-4-2006
Fast and Efficient Context–Aware Services gives a thorough explanation of the state–of–the–art in Context–Aware–Services (CAS). The authors describe all major terms and components of CAS, defining context and discussing the requirements of context–aware applications and their use in 3rd generation services.  Meer
147,73
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780470454596 5-6-2009
Leading Internet marketing expert Mark Joyner offers a business–transforming marketing methodology What is the common thread that runs between all of the great billion–dollar success stories from Microsoft to McDonald′s?  Meer
28,70
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470037287 18-8-2006
Praise for Exceptional Selling "Thull′s leading–edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace.  Meer
24,53
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470043936 5-1-2007
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big–box stores alike.  Meer
38,38
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470487532 15-6-2012
This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management.  Meer
115,88
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780470051429 9-1-2007
If you re an entrepreneur, or you re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits no matter what kind of business you own and helps you get the most out of your limited resources.  Meer
20,38
Verwachte levertijd ongeveer 9 werkdagen

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