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PaperbackEngels9780141036878 3-9-2009
Presents the concept of Value Creation Selling that can help produce strong customer relationships and long term rewards. This book enables you to: gain knowledge of your customer's business; use this knowledge to improve your customer's margins; and, show how your product and expertise is a winning combination.  Meer
18,99
Verwachte levertijd ongeveer 8 werkdagen
e-bookEngels9789087539726 29-11-2011
Almost 80% of CEOs say that their organization must get better at managing external relationships. According to The Economist, one of the major reasons why so many relationships end in disappointment is that most organizations 'are not very good at contracting'.  Meer
68,13
Direct te downloaden
e-bookEngels220 blz.9789087538118 26-9-2013
This ground-breaking title from the worlds leading authority on contemporary contracting best practices, the IACCM (International Association for Contract and Commercial Management) delivers a lively and practical complete insight into the contracting process which is useful in both business and personal life.  Meer
45,73
Direct te downloaden
PaperbackEngels9780199602131 29-3-2012
Drawing on disciplines such as economics, sociology and psychology, Introduction to Marketing encourages readers to critically analyse marketing frameworks, and discuss alternative options.  Meer
82,65
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780195527988 3-10-2013
It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride.  Meer
27,74
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780195158694 17-10-2002
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable.  Meer
34,07
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780198297789 17-8-2000
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations.  Meer
82,66
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780136027164 25-8-2009
Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.  Meer
114,94
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780134480435 25-4-2018
For courses in introductory advertising.   Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers.  Meer
366,94
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GebondenEngels9780190625887 28-9-2017
3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps.  Meer
68,57
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780141015224 4-3-2004
From small independent businesses to established conglomerates, this title offers a tool for ensuring repeat business.  Meer
18,99
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780273756064 20-12-2011
For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.  Meer
112,54
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273757733 20-12-2012
Marketing Across Cultures, 6th edition, by Jean-Claude Usunier and Julie Anne Lee In an increasingly interconnected global business environment, it is crucial that marketers recognise how a better understanding of cultural differences can help improve performance.  Meer
99,34
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273758747 16-7-2015
‘Retail Marketing Management covers all the essential theories needed to understand the complicated business of retail: from understanding the consumer and purchasing of the product through to store layout and communications.  Meer
83,74
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230293571 26-4-2012
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.  Meer
74,19
Verwachte levertijd ongeveer 9 werkdagen
121,03
Verwachte levertijd ongeveer 16 werkdagen
41,51
Verwachte levertijd ongeveer 9 werkdagen
108,01
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780198827337 25-2-2021
Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment.  Meer
13,66
Verwachte levertijd ongeveer 11 werkdagen
paperbackEngels9780230321724 1-10-2008
As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen

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