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Nu klanten steeds meer te kiezen hebben wordt de vaardigheid om onderscheidend te kunnen verkopen elke dag belangrijker.
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Patrick Petersen
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Jaap Toorenaar
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PaperbackEngels9780134308920 3-11-2016
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper, world-renowned retail consultant Dr.  Meer
44,14
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780063221949 4-8-2022
39,74
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780128178218 29-4-2021
Transdisciplinary Case Studies on Design for Food and Sustainability, a volume in the Consumer Science and Strategic Marketing series, analyzes the interconnectivity of sustainability, food, and design, demonstrating the presence of food design in various food-related fields of study.  Meer
241,-
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780128164679 11-6-2019
Nutraceutical and Functional Food Regulations in the United States and Around the World, Third Edition addresses the latest regulatory requirements designed to ensure the safe production and delivery of these valuable classes of foods.  Meer
185,80
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780008389833 9-1-2020
The social media secrets that experts and top professionals use.  Meer
10,67
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780123954930 10-1-2002
40,38
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780123737168 1-12-2008
Statistical Methods in Food and Consumer Research, Second Edition, continues to be the only book to focus solely on the statistical techniques used in sensory testing of foods, pharmaceuticals, cosmetics, and other consumer products.  Meer
125,80
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780128054710 26-11-2018
Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products.  Meer
106,54
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780128027806 4-10-2016
Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing.  Meer
137,80
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780136027164 25-8-2009
Designed to be used alone or packaged WITH ANY core texts in consumer behaviour. This unique casebook applies consumer behaviour theory to practice via thirty-five cases and activities.  Meer
114,94
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780124105430 25-11-2013
Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity.  Meer
29,74
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780141049588 25-2-2010
Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be.  Meer
16,21
Verwachte levertijd ongeveer 8 werkdagen
GebondenEngels9780134480435 25-4-2018
For courses in introductory advertising.   Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers.  Meer
366,94
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780128147214 12-9-2019
Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing.  Meer
241,-
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780123954923 6-10-2005
75,56
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9780138360467 4-9-2024
In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful.  Meer
59,74
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780124076747 6-11-2013
In 1997, Bill Gates famously said "Content is king." Since then, the digital marketing world has been scrambling to fulfill this promise, as we finally shift our focus to what consumers really want from our brands: a conversation.  Meer
32,14
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780128177921 25-8-2020
Case Studies on Food Experiences in Marketing, Retail, and Events explores approaches for creating ideal food shopping and consumption experiences, and the challenges food customers face today.  Meer
211,-
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780198297789 17-8-2000
This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations.  Meer
82,61
Verwachte levertijd ongeveer 11 werkdagen
e-bookEngels9789087539726 29-11-2011
Almost 80% of CEOs say that their organization must get better at managing external relationships. According to The Economist, one of the major reasons why so many relationships end in disappointment is that most organizations 'are not very good at contracting'.  Meer
68,13
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