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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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PaperbackEngels9780141049588 25-2-2010
Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be.  Meer
16,21
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9781137579805 29-4-2017
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781119966197 17-8-2012
The new and extended Second Edition of the award–winning textbook Sustainability Marketing: A Global Perspective provides a sustainability–oriented vision of marketing for the twenty–first century.  Meer
65,98
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781133190974 6-6-2012
117,76
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9781137279866 20-1-2015
This book is for young startups and entrepreneurs in the advertising, marketing, and digital services space. It's an A-to-Z guide for young advertising firms, full of advice that ranges from getting funding to how to value the company and sell it to how to hire your first employee.  Meer
31,49
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137389169 4-7-2014
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137575708 24-11-2016
This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market.  Meer
68,09
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137271471 31-10-2013
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.  Meer
80,29
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137278517 1-8-2013
Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect.  Meer
43,69
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781138142671 30-3-2016
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives.  Meer
188,41
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138133655 2-11-2015
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.  Meer
246,08
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9781137278630 15-11-2013
Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person.  Meer
33,93
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137279569 4-9-2014
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.  Meer
43,69
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137386182 30-7-2014
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137523365 30-6-2016
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces.  Meer
74,19
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781138083875 7-6-2017
Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations.  Meer
67,12
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138118836 18-4-2018
This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3.  Meer
296,53
Verwachte levertijd ongeveer 11 werkdagen
43,89
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137394316 25-3-2017
This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation.  Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations.  Meer
159,59
Verwachte levertijd ongeveer 9 werkdagen

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