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Truth Be Told – How Authentic Marketing and Communications Wins in the Purposeful Age

gebondenEngels9781398600188 3-4-2021

143,66

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Faris Yakob

Paid Attention – Innovative Advertising for a Digital World

paperbackEngels9781398602502 3-11-2021

47,95

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A. Parment

Marketing to the 90s Generation

paperbackEngels9781349495603 19-12-2015

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Meer

61,99

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Doyon

Revenue Revolution: Designing and Building a High– Performing Sales System

gebondenEngels9781394196371 5-12-2023

31,60

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Ethics in the Alcohol Industry

paperbackEngels9781349305377 30-7-2009

A close look at the ethical and social responsibilities of the alcohol industry in the 21st Century. It begins with a whistle stop tour of the historical developments of alcohol. Meer

61,99

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I. Buckingham

Brand Champions

paperbackEngels9781349305919 26-1-2011

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Meer

61,99

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How to Brand Nations, Cities and Destinations

paperbackEngels9781349306367 15-12-2008

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Meer

68,09

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Brand Storming

paperbackEngels9781349308002 12-12-2008

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Meer

49,79

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Lydia Michael

Brand Love – Building Strong Consumer–Brand Connections

gebondenEngels9781398611306 3-7-2023

143,66

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P. Rajagopal

Darwinian Fitness in the Global Marketplace

paperbackEngels9781349350216 16-11-2012

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Meer

61,99

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The Strategic Dimensions of Environmental Management

paperbackEngels9781349145669 1-1-1998

Ecology has become an integral part of the strategic context in which corporations operate. This book examines fully the strategic issues, concepts and tools which managers must understand to sustain their own business competitiveness as society evolves toward a new definition of progress. Meer

122,99

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Eco-Standards, Product Labelling and Green Consumerism

paperbackEngels9781349359141 1-1-2008

As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. Meer

122,99

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Port

Book Yourself Solid for Chiropractors: The Fastest , Easiest, and Most Reliable System for Getting Mo re Clients Than You Can Handle

gebondenEngels9781394222575 11-6-2024

35,78

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Port

Book Yourself Solid for Coaches and Consultants: T he Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle

gebondenEngels9781394225682 19-11-2024

33,-

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Marco Bevolo

The Golden Crossroads

paperbackEngels9781349309146 9-10-2009

This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders. Meer

49,79

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N. Panteli

Virtual Social Networks

paperbackEngels9781349310661 16-7-2009

As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning. Meer

122,99

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Place Branding

paperbackEngels9781349311675 23-7-2009

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. Meer

68,09

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S. Bridgewater

Football Brands

paperbackEngels9781349312856 29-4-2010

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. Meer

61,99

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G. Mazzalovo

Brand Aesthetics

paperbackEngels9781349340552 24-7-2012

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Meer

135,19

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Hellmut Schuette

The Global Competitiveness of the Asian Firm

paperbackEngels9781349234257 1-1-1994

Twenty-one authors from a variety of backgrounds analyse the global competitiveness of the Asian firm in different parts of the world and at different phases of their internationalisation process. Meer

183,99

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