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John Westwood

How to Write a Marketing Plan – Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

paperbackEngels9781398619739 3-6-2025

23,60

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S. Rovai

Luxury the Chinese Way

paperbackEngels9781349711239 27-8-2021

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. Meer

86,39

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Real Luxury

paperbackEngels9781349484232 1-1-2014

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry. Meer

61,99

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Emrich

Advertising in the Next Dimension

gebondenEngels9781394262564 10-12-2024

33,-

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Jonathan Goodman

The Obvious Choice

GebondenEngels9781400249138 27-2-2025

You don’t have to win the internet. Be the Obvious Choice instead. Meer

31,62

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Hashem Aghazadeh

Principles of Marketology, Volume 2

paperbackEngels9781349720804 20-3-2019

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Meer

61,99

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M. Mariani

Tourism Management, Marketing, and Development

paperbackEngels9781349474714 4-9-2014

Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time. Meer

122,99

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Brand Romance

paperbackEngels9781349474813 1-1-2013

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Meer

61,99

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PR- A Persuasive Industry?

paperbackEngels9781349302208 6-10-2008

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. Meer

49,79

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L. Qixun Siebers

Retail Internationalization in China

paperbackEngels9781349332816 19-7-2011

As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. Meer

61,99

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Meta-Luxury

paperbackEngels9781349333011 27-8-2016

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations. Meer

74,19

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Henry Mintzberg

The Science of Strategy-Making: Managerial Methods and Planner Programs; 237-67; January 1967 (Classic Reprint)

PaperbackEngels9781334296864 19-4-2018

13,51

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S. Vandermerwe

Breaking Through, 2nd Edition

paperbackEngels9781349484195 1-1-2014

Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. Meer

61,99

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Brand Choice

paperbackEngels9781349523573 23-11-2004

Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Meer

122,99

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Michael R. Solomon

The New Chameleons – How to Connect with Consumers Who Defy Categorization

gebondenEngels9781398600065 3-2-2021

143,66

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Michael E. Smith

Inspiring Green Consumer Choices – Leverage Neuroscience to Reshape Marketplace Behavior

gebondenEngels9781398601024 3-9-2021

204,54

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International Marketing and Purchasing

paperbackEngels9781349054770 1-1-1981

183,99

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Organizational Strategy and Technological Adaptation to Global Change

paperbackEngels9781349146048 1-1-1998

Confronting the wide range of factors that management face in relation to global changes, this volume focuses on the implication of these changes for organizations. Meer

122,99

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Marketing: An Introduction, Global Edition -- MyLab Marketing with Pearson eText

onbekendEngels9781292433196 19-1-2023

For principles of marketing courses. An engaging and practical introduction to marketing Marketing: An Introduction illustrates how creating and capturing customer value drives effective marketing strategies. Meer

66,94

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Marketing: An Introduction plus Pearson MyLab Marketing with Pearson eText, Global Edition

paperbackEngels9781292433219 7-2-2023

110,14

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