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Harold S. Sharp

Advertising Slogans of America

GebondenEngels9780810816817 24-5-1995

A one-of-a-kind compilation—the largest in print—of 15,000 advertising slogans that have appeared in the American media during the past century, and the 6,000 products or organizations with which they were associated. Meer

209,76

Verwachte levertijd ongeveer 16 werkdagen

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Jean-Francois Denault

Handbook of Marketing Strategy for Life Science Companies

PaperbackEngels9780815376880 1-6-2018

The proposed book is follows in the same steps as the first book in the series, The Handbook of Market Research for Life Sciences. While the first book focused on the techniques and methodologies to collect the market data you need to evaluate your market as well as presentation models for your data, the second volume will focus more on the commercialization elements of marketing. Meer

70,32

Verwachte levertijd ongeveer 11 werkdagen

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Tracy Repchuk

31 Days to Millionaire Marketing Miracles

paperbackEngels9781118684412 24-9-2013

31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales. Meer

27,43

Verwachte levertijd ongeveer 9 werkdagen

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The Experience

gebondenEngels9781119028659 8-5-2015

Bring Disney–level customer experience to your organization with insider guidance The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience the Walt Disney Company. Meer

30,23

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D Hanover

Experiential Marketing – Secrets, Strategies, and Success Stories from the World′s Greatest Brands

gebondenEngels9781119145875 17-6-2016

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half–century ago. Meer

33,01

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Hashem Aghazadeh

Principles of Marketology, Volume 2

gebondenEngels9781137579805 29-4-2017

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Meer

61,99

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Eric Sheinkop

Return of the Hustle

gebondenEngels9781137582003 14-3-2016

Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Meer

55,89

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A Will

Launching & Building a Brand For Dummies

paperbackEngels9781119748038 7-3-2022

28,82

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Diamond

Digital Marketing All–In–One For Dummies, 2nd Edit ion

paperbackEngels9781119931959 12-1-2023

44,13

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WL Winston

Marketing Analytics – Data–Driven Techniques with Microsoft Excel

paperbackEngels9781118373439 31-1-2014

Helping tech–savvy marketers and data analysts solve real–world business problems with Excel Using data–driven business analytics to understand customers and improve results is a great idea in theory, but in today′s busy offices, marketers and analysts need simple, low–cost ways to process and make the most of all that data. Meer

59,44

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ER Baron

Innovative Team Selling – How to Leverage Your Resources and Make Team Selling Work

gebondenEngels9781118502259 21-6-2013

Sales teams have the potential to do great work. Most sales teams do not devote enough energy to meeting dynamics and process awareness. The skills related to this are critical components of effective teamwork, collaboration and innovation, both internally and externally. Meer

27,43

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R Fishkin

Inbound Marketing and SEO – Insights from the Moz Blog

paperbackEngels9781118551554 12-7-2013

Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. Meer

28,82

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J. Darroch

Why Marketing to Women Doesn't Work

gebondenEngels9781137358165 2-7-2014

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Meer

47,35

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Toward a Metatheory of Economic Bubbles: Socio-Political and Cultural Perspectives

gebondenEngels9781137368706 24-2-2014

Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a socio-political and cultural phenomena, with intense and accelerating interactions of engineered hype and feverish expectations. Meer

61,99

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Brand Romance

gebondenEngels9781137369000 25-11-2013

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Meer

61,99

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J Dearborn

Data Driven – How Performance Analytics Delivers Extraordinary Sales Results

gebondenEngels9781119043126 24-4-2015

A "how–to" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Meer

31,60

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J. Wan

Consumer Casualties

gebondenEngels9781137387240 6-11-2014

Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches toward solving a number of economic issues, such as gambling and other addictive practices. Meer

122,99

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M. Robinson

Marketing Big Oil: Brand Lessons from the World’s Largest Companies

gebondenEngels9781137389169 4-7-2014

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. Meer

61,99

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M Port

The Contrarian Effect – Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

paperbackEngels9781119089773 1-5-2015

23,25

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Dummies

Small Business Marketing Strategies All–in–One For Dummies

paperbackEngels9781119236917 10-6-2016

33,-

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