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Pierre Mora

Wine Positioning

paperbackEngels9783319796345 28-3-2019

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Meer

69,39

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Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector

gebondenEngels9783031290190 17-6-2023

The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. Meer

216,99

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Fridrik Larsen

Commodity Branding

gebondenEngels9783031299650 22-6-2023

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. Meer

55,89

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Fridrik Larsen

Commodity Branding

paperbackEngels9783031299681 22-6-2024

55,89

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Rediscovering the Essentiality of Marketing

paperbackEngels9783319806761 31-5-2018

This book contains the full proceedings of the 2015 Academy of Marketing Science World Marketing Congress held in Bari, Italy. The current worldwide business environment is leading marketing scholars and practitioners to reconsider a number of historical and current views of the marketplace and how it functions. Meer

135,19

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Zvezdan Vukanović

Foreign Direct Investment Inflows Into the South East European Media Market

paperbackEngels9783319808284 30-5-2018

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. Meer

120,99

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Handbook of State Aid for Film

gebondenEngels9783319717142 12-4-2018

This book is an analysis of the specificities of public film funding on an international scale. It shows how public funding schemes add value to film-making and other audio-visual productions and provides a comprehensive analysis of today’s global challenges in the film industry such as industry change, digital transformation, and shifting audience tastes. Meer

336,99

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Guy Morrow

Designing the Music Business

gebondenEngels9783030481131 11-6-2020

This book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Meer

144,99

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The Electricity Grid in Indonesia

paperbackEngels9783030383411 6-2-2020

In 2017, nearly 60 million households in Indonesia were connected to the national power grid. Accordingly, we believe that their ‘voice’ is important to maintain democratic and participatory values in planning electricity services. Meer

60,99

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Joel Backaler

Digital Influence

paperbackEngels9783030086916 11-1-2019

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Meer

41,25

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Marketing Opportunities and Challenges in a Changing Global Marketplace

gebondenEngels9783030391645 16-6-2020

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Meer

276,99

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User Experience Is Brand Experience

gebondenEngels9783030298678 21-11-2019

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. Meer

90,99

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Werbung des Facheinzelhandels

paperbackDuits9783409136457 1-1-1991

57,06

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Markenmanagement in der Motorradindustrie

gebondenDuits9783409142571 26-8-2005

In "Markenmanagement in der Motorradindustrie" erläutern Branchen- und Markenexperten das Zusammenspiel von Produkt, Design, Markenwirkung, Community und Markentreue, und sie beleuchten die besondere Rolle des Motorradsports. Meer

90,71

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Verkaufserfolg für Existenzgründer

paperbackDuits9783409142762 26-9-2006

Dieses Buch vermittelt Existenzgründern und Jungunternehmern die grundlegenden Schritte für ein schlüssiges Vertriebskonzept. Fallbeispiele und Tipps von erfolgreichen Existenzgründern zu ihren Marketing- und Vertriebsaktionen sowie ein Serviceteil runden diesen Praxisratgeber ab. Meer

51,46

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Astrid Frommeyer

Kommunikationsqualität in persönlichen Kundenbeziehungen

paperbackDuits9783409142885 26-8-2005

Die Autorin entwickelt ein Modell zur Messung der Kommunikationsqualität in persönlichen Mitarbeiter-Kunde-Interaktionen. Darüber hinaus werden die Wirkungen der Kommunikationsqualität im Hinblick auf kommunikations-, leistungs- sowie beziehungsrelevante Größen in Mitarbeiter-Kunde-Interaktionen im Bereich Private Banking untersucht. Meer

79,49

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Werner Dornscheidt

Trade Show Management

gebondenEngels9783409143332 27-9-2005

Extensive overview of all aspects of trade show and convention management from the perspective of scientists, operators, exhibitors, associations and service industry. Meer

336,99

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Hotel-Marketing

paperbackDuits9783409236812 29-10-1998

Das Buch liefert eine an den speziellen Erfordernissen der Hotellerie orientierte Marketing-Konzeption. Die 2. Auflage wurde u.a. um Aspekte der Preispolitik, des Beschwerdemanagements und der Kundenzufriedenheitsmessung ergänzt. Meer

62,67

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Arch G. Woodside

The Complexity Turn

paperbackEngels9783319836423 13-7-2018

This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients—any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e. Meer

156,99

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Marketing Renewable Energy

paperbackEngels9783319835181 12-5-2018

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Meer

96,99

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