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Pierre Mora

Wine Positioning

gebondenEngels9783319244792 4-12-2015

This book introduces readers to the concept and implementation of positioning techniques in the context of the wine industry. Featuring 30 case studies on brands and wine regions around the world - all based on the same principles - it presents a successful, cutting-edge strategy for the marketing of wine. Meer

96,99

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Hartmut H. Biesel

Kundenmanagement im Multi-Channel-Vertrieb

gebondenDuits9783409118972 28-3-2002

"Kundenmanagement im Multi-Channel-Vertrieb" liefert Strategien und Werkzeuge für die konsequente Kundenorientierung über differenzierte Vertriebskanäle hinweg: von Vertriebs-Scorecard und 1:1-Marketing über Category Management und Efficient Consumer Response bis hin zu Loyalitätsprogrammen und Beschwerdemanagement. Meer

62,67

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Multimedia-Management

paperbackDuits9783409119269 30-1-2003

"Content" ist der digitale Rohstoff des Internets. Die Autoren liefern ein interbetrieblich ausgerichtetes Management-Konzept zur Beherrschung der Konvergenz im Mediensektor. Meer

57,06

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Vertriebsmanagement

paperbackDuits9783409119658 21-11-2013

Anspruchsvoll und zugleich praxisnah vermitteln Albers/Krafft in diesem Lehrbuch Anregungen, wie Außendienste professionell geführt und gesteuert werden können. Meer

51,46

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Strategisches Internetmarketing

paperbackDuits9783409119924 7-10-2002

"Strategisches Internetmarketing" behandelt die Integration des Internet in das Marketing und die strategische Unternehmensplanung. Über 30 Autoren aus Wissenschaft und Praxis beleuchten aktuelle Fragestellungen zu diesem Thema. Meer

76,13

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Frank Elste

Marketing und Werbung in der Medizin

paperbackDuits9783211838754 18-12-2003

Marketing und Werbung sind längst zu einem unverzichtbaren Thema in der Medizin geworden. Mehr Patientenorientierung und steigender Wettbewerb lassen den Einsatz von modernen Marketingmaßnahmen in Arztpraxis wie Krankenhaus zu einem unverzichtbaren Instrument werden. Meer

96,32

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The Satisfaction of Change

paperbackEngels9783319824550 7-8-2018

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers’ cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience. Meer

135,19

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Urban Kilian Wißmeier

Strategien im internationalen Marketing

paperbackDuits9783409134682 1-1-1992

Geleitwort Die Entwicklung der meisten Märkte ist seit vielen Jahren neben anderen Einfluß faktoren insbesonders durch eine zunehmende Internationalisierung bzw. Meer

62,67

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Rethinking Place Branding

paperbackEngels9783319343532 10-9-2016

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. Meer

180,99

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Managing Consumer Services

paperbackEngels9783319344874 23-8-2016

This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the world. Meer

120,99

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Consumer Law and Socioeconomic Development

gebondenEngels9783319556239 26-7-2017

This book reflects the research output of the Committee on the International Protection of Consumers of the International Law Association (ILA). The Committee was created in 2008, with a mandate to study the role of public and private law to protect consumers, review UN Guidelines, and to model laws, international treaties and national legislations concerning protection and consumer redress. Meer

180,99

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Advances in National Brand and Private Label Marketing

paperbackEngels9783319399454 7-6-2016

This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. Meer

120,99

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S M A Moin

Brand Storytelling in the Digital Age

gebondenEngels9783030590840 27-10-2020

Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. Meer

80,29

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The Experience Logic as a New Perspective for Marketing Management

paperbackEngels9783030084783 24-1-2019

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. Meer

138,99

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Carlo Mari

A Business History of the Bicycle Industry

paperbackEngels9783030505653 5-11-2021

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. Meer

80,29

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Management and Marketing of Wine Tourism Business

paperbackEngels9783030092382 1-2-2019

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Meer

196,19

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Handbook of State Aid for Film

paperbackEngels9783030101008 25-12-2018

This book is an analysis of the specificities of public film funding on an international scale. It shows how public funding schemes add value to film-making and other audio-visual productions and provides a comprehensive analysis of today’s global challenges in the film industry such as industry change, digital transformation, and shifting audience tastes. Meer

240,99

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Research Methodology in Marketing

gebondenEngels9783030107932 15-3-2019

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. Meer

168,99

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Social Customer Relationship Management

gebondenEngels9783030233426 13-9-2019

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). Meer

78,99

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Best Practices in Hospitality and Tourism Marketing and Management

paperbackEngels9783030062804 2-2-2019

This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. Meer

156,99

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