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HCI in Business, Government and Organizations. Interacting with Information Systems

paperbackEngels9783319584805 13-5-2017

This 2-volume set constitutes the refereed proceedings of the 4th International Conference on HCI in Business, Government and Organizations, HCIBGO 2017, held as part of the 19 International Conference on Human-Computer Interaction , HCII 2017, which took place in Vancouver, Canada, in July 2017. Meer

60,99

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Electronic Commerce 2018

gebondenEngels9783319587141 3-11-2017

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. Meer

216,99

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HCI in Business, Government and Organizations. Supporting Business

paperbackEngels9783319584836 13-5-2017

60,99

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Peter Gentsch

AI in Marketing, Sales and Service

gebondenEngels9783319899565 7-11-2018

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. Meer

61,99

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Electronic Commerce

gebondenEngels9783319100906 17-2-2015

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Meer

144,99

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Design Science in Tourism

gebondenEngels9783319427713 12-10-2016

This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence the current and future design of tourist destinations. Meer

264,99

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Inventing the Cloud Century

gebondenEngels9783319611600 15-8-2017

This book combines the three dimensions of technology, society and economy to explore the advent of today’s cloud ecosystems as successors to older service ecosystems based on networks. Meer

102,99

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E-Commerce and Web Technologies

paperbackEngels9783319277288 30-12-2015

This book constitutes the revised proceedings of the 16th International Conference on Electronic Commerce and Web Technologies (EC-Web) held in Valencia, Spain, in September 2015. Meer

60,99

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Advanced Information Systems Engineering

paperbackEngels9783030212896 29-5-2019

This book constitutes the refereed proceedings of the 31st International Conference on Advanced Information Systems Engineering, CAiSE 2019, held in Rome, Italy, in June 2019. Meer

120,99

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Website Quality and Shopping Behavior

paperbackEngels9783030444396 4-4-2020

This book analyses the impact of web design parameters on user experience and the behaviour of website users. Website design is considered one of the key parameters of a company's Internet presentation, affecting consumer attitudes and buying behaviour. Meer

60,99

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Smart Business: Technology and Data Enabled Innovative Business Models and Practices

paperbackEngels9783030677800 31-1-2021

This book constitutes revised selected papers from the 18th Workshop on e-Business, WeB 2019, which took place in Munich, Germany, in December 2019. The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major challenges and map out the future directions for e-Business. Meer

60,99

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Smart Retailing

gebondenEngels9783030126070 12-3-2019

By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. Meer

74,19

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The Role of e-Business during the Time of Grand Challenges

paperbackEngels9783030794538 26-6-2021

This book constitutes revised selected papers from the 19th Workshop on e-Business, WeB 2020, which took place virtually on December 12, 2020. The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major challenges and map out the future directions for e-Business. Meer

60,99

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Oliver Busch

Programmatic Advertising

gebondenEngels9783319250212 21-1-2016

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. Meer

90,99

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Highlights in Practical Applications of Agents, Multi-Agent Systems, and Trust-worthiness. The PAAMS Collection

paperbackEngels9783030519988 5-7-2020

This book constitutes the refereed proceedings of the workshops co-located with the 18th International Conference on Practical Applications of Agents and Multi-Agent Systems, PAAMS 2020, held in L’Aquila, Italy, in October 2020. Meer

60,99

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Zhigang R. Li

JD.com Story

GebondenEngels9781910649718 30-9-2016

The amazing rise and expansion of JD.com, one of China's most successful modern-day companies. As China's influence grows on the global economy, this book provides unique insights into the Chinese corporate world. Meer

35,65

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Mark Smith

YouTube Marketing

PaperbackEngels9781951103194 25-6-2019

17,57

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Shishir Mishra

From Starting Small to Winning Big – The Definitive Digital Marketing Guide for Startup Entrepreneurs

paperbackEngels9781951527822 30-4-2020

44,31

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Laura Smith

Etsy Marketing

PaperbackEngels9781953631039 16-10-2020

23,51

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Rohit Bhargava

The Non-Obvious Guide to Small Business Marketing (Without a Big Budget)

PaperbackEngels9781940858609 17-1-2019

16,24

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