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Das Buch bietet eine umfassende Darstellung der Methoden der Suchmaschinenoptimierung: Nach einer Einführung gibt der Autor zunächst Handlungsanweisungen für die Suchmaschinenoptimierung einer Website. Meer
The new digital economy has pronounced implications for corporate strategy, marketing, operations, information systems, customer service, global supply-chain management, and product distribution. Meer
Web mining has become a popular area of research, integrating the different research areas of data mining and the World Wide Web. According to the taxonomy of Web mining, there are three sub-fields of Web-mining research: Web usage mining, Web content mining and Web structure mining. Meer
The two-volume set CCIS 143 and CCIS 144 constitutes the refereed proceedings of the International Conference on Electronic Commerce, Web Application, and Communication, ECWAC 2011, held in Guangzhou, China, in April 2011. Meer
This book contains the collection of full papers accepted at the 11th International Conference on Enterprise Information Systems (ICEIS 2009), organized by the Ins- tute for Systems and Technologies of Information Control and Communication (INSTICC) in cooperation with the Association for Advancement of Artificial Intel- gence (AAAI) and ACM SIGMIS (SIG on Management Information Systems), and technically co-sponsored by the Japanese IEICE SWIM (SIG on Software Interprise Modeling) and the Workflow Management Coalition (WfMC). Meer
Augmented Reality. Mobile Marketing. New Role of HR. Blockchains. Legal Business. Monitoring Corporate Reputation. Controlling. Digital Maturity Models for SMEs. Meer
This book constitutes the thoroughly refereed post-conference proceedings of the 9th International Workshop on Agent-Mediated Electronic Commerce, AMEC IX, co-located with the Sixth International Joint Conference on Autonomous Agents and Multiagent Systems, AAMAS 2007, held in Honolulu, Hawai, in May 2007, and the 5th Workshop on Trading Agent Design and Analysis, TADA 2007, co-located with the Twenty-Second AAAI Conference on Artificial Intelligence, AAAI 2007, held in Vancouver, Canada, in July 2007. Meer
The second International Symposium on Electronic Commerce was held in Hong Kong, April 2001, in conjunction with the fourth International Workshop on the Technological Challenges of Electronic Commerce. Meer
This volume constitutes the proceedings of the 5th International Conference on E-Technologies, MCETECH 2011, held in Les Diablerets, Switzerland, January 23-26, 2011. Meer
This book constitutes the refereed proceedings of the 12th International Conference on Electronic Commerce and Web Technologies (EC-Web) held in Toulouse, France, in August/September 2011. Meer
Driven by maturing Web service technologies and the wide acceptance of the service-oriented architecture paradigm, the software industry’s traditional business models and strategies have begun to change: software vendors are turning into service providers. Meer
This book presents the proceedings of the 6th International Conference on Trust, Privacy and Security in Digital Business (TrustBus 2009), held in Linz, Austria d- ing September 3–4, 2009. Meer
Business Networking in der Praxis zeigt anhand zahlreicher Fallbeispiele, wie Unternehmen ihren Wert mit kollaborativen Prozessen steigern. Erfolgreiche Unternehmen maximieren den Nutzen ihrer Kunden indem sie Kooperationsstrategien wie Supply Chain Management, Customer Relationship Management und Electronic Commerce eng aufeinander abstimmen. Meer
Recent economic, political, and technological forces are changing the landscape of electronic business and electronic commerce. Although great strides have been made over the past in understanding, researching and advancing e-business, rarely have we witnessed its use so profound and yet its limitations so pronounced, than what has been on global public display for the past 18 months. Meer
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