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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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gebondenEngels9781403996633 14-5-2009
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.  Meer
78,37
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gebondenEngels9781402071942 30-9-2002
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.  Meer
180,99
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onbekendEngels9781423249337 29-9-2023
12,52
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paperbackEngels9781441939524 8-12-2010
2.1 E-Government: e-Governance and e-Democracy The term Electronic Government (e-Government), as an expression, was coined after the example of Electronic Commerce.  Meer
180,99
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gebondenEngels9781441916396 24-11-2009
The customer orientation philosophy of modern business organizations and the implementation of the main principles of continuous improvement, justifies the importance of evaluating and analyzing cust omer satisfaction.  Meer
240,99
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paperbackEngels9781446273265 25-9-2013
The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.  Meer
1.065,50
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781446274910 10-12-2013
This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.  Meer
1.282,89
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paperbackEngels9781461346777 5-9-2012
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner.  Meer
120,99
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paperbackEngels9781461347248 3-10-2012
Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations.  Meer
180,99
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paperbackEngels9781461429722 25-10-2013
In this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT) revolution on the content, delivery platforms, and overall business models of the media and entertainment landscape.  Meer
122,99
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37,31
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GebondenEngels9781442244078 5-11-2015
A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media.  Meer
169,67
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GebondenEngels9781446252635 8-10-2015
Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.  Meer
306,86
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GebondenEngels9781446273999 10-12-2013
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.  Meer
281,37
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GebondenEngels9781446256145 6-3-2023
An exciting new textbook which introduces you to the essential elements of market research such as problem identification, methodologies, data collection, analysis and reporting.  Meer
221,40
Verwachte levertijd ongeveer 8 werkdagen
paperbackEngels9781468415254 29-3-2012
This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising.  Meer
60,99
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gebondenEngels9781461420644 8-12-2011
The purpose of this volume is to shape conceptual tools to understand the impact of new information and communication technologies (ICTs) on the organization of universities.  Meer
122,99
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paperbackEngels9781461353607 31-10-2012
I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition.  Meer
120,99
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paperbackEngels9781461356455 12-10-2012
In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications.  Meer
180,99
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paperbackEngels9781461358411 20-10-2012
This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad­ uates.  Meer
60,99
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