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A. Parment

Marketing to the 90s Generation

paperbackEngels9781349495603 19-12-2015

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Meer

61,99

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Port

Book Yourself Solid for Coaches and Consultants: T he Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle

gebondenEngels9781394225682 19-11-2024

33,-

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LeGrande

AI–Driven Value Management: How AI Can Help Bridge the Gap Between Marketing and Sales to Achieve Cu stomer Success

gebondenEngels9781394288823 21-1-2025

38,56

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Michael R. Solomon

The New Chameleons – How to Connect with Consumers Who Defy Categorization

gebondenEngels9781398600065 3-2-2021

143,66

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Helen Edwards

From Marginal to Mainstream – Why Tomorrow′s Brand Growth Will Come from the Fringes – and How to Get There First

paperbackEngels9781398604315 3-2-2023

47,95

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John Westwood

How to Write a Marketing Plan – Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

paperbackEngels9781398619739 3-6-2025

23,60

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Ibrahim Ibrahim

Future–Ready Retail – How to Reimagine the Customer Experience, Rebuild Retail Spaces and Reignite our Shopping Malls and Streets

gebondenEngels9781398603363 3-6-2022

143,66

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Raja Rajamannar

Quantum Marketing

GebondenEngels9781400223954 18-3-2021

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption. Meer

28,84

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Gary M. Erickson

Dynamic Models of Advertising Competition

gebondenEngels9781402072673 31-10-2002

I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. Meer

120,99

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Intelligent Support Systems for Marketing Decisions

gebondenEngels9781402071942 30-9-2002

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. Meer

180,99

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P. Kitchen

Marketing Metaphors and Metamorphosis

gebondenEngels9781403998613 1-8-2008

Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships. Meer

110,79

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G. Foxall

Explaining Consumer Choice

gebondenEngels9781403998620 27-6-2007

This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. Meer

61,99

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D Littler

The Blackwell Encyclopedia of Management – Marketing V 9 2e

gebondenEngels9781405102544 22-6-2006

This second edition of the The Blackwell Encyclopedia of Marketing has been revised and updated, with new content on aspects of cross cultural marketing, research in marketing methodologies, societal marketing and marketing strategy. Meer

156,88

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S Wright

Handbook of Organic and Fair Trade Food Marketing

gebondenEngels9781405150583 9-2-2007

The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case–histories and lessons from companies that have been successful in these areas, including Green & Black′s, Yeo Valley and Duchy Originals. Meer

263,97

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Marketing to the Ageing Consumer

paperbackEngels9781349350957 12-1-2013

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Meer

58,33

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Simon Anholt

Competitive Identity

paperbackEngels9781349352432 27-8-2016

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images. Meer

61,99

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Reverse Psychology Marketing

paperbackEngels9781349353545 22-11-2006

Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. Meer

61,99

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Public Relations for Asia

paperbackEngels9781349361908 25-10-2007

This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world. Meer

55,89

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Gordon R. Foxall

Perspectives on Consumer Choice

paperbackEngels9781349699001 5-9-2018

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Meer

61,99

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S. Rovai

Luxury the Chinese Way

paperbackEngels9781349711239 27-8-2021

China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations. Meer

86,39

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