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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9781403972125 1-1-1995
For over four centuries, "Puritan" has been a synonym for dour, joyless, and repressed. In the tenth anniversary edition of Puritans at Play, Bruce Daniels reappraises the accuracy of this grim portrait by examining leisure and recreation in Colonial and Revolutionary New England.  Meer
61,99
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paperbackEngels9781349956722 7-8-2018
Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools.  Meer
49,79
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PaperbackEngels9781412913751 13-12-2005
Providing a focus on strategy throughout the text, this book introduces and operationalizes the concept of service leadership. This book provides discussions of methods associated with the identification and tracking of customer needs in a strategic and design process context.  Meer
239,22
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GebondenEngels9781412918862 24-10-2007
Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research.  Meer
234,70
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paperbackEngels9781446273265 25-9-2013
The four-volume collection speaks to important emerging trends in the field of critical marketing; specifically with regard to the connections between critical marketing, contemporary theories of emotional, aesthetic and sexual labour, critical social marketing, macromarketing and political economy.  Meer
1.071,50
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PaperbackEngels9780983712503 15-3-2012
20,42
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GebondenEngels9781009538404 23-1-2025
A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape.  Meer
129,16
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PaperbackEngels9781032341170 30-1-2025
This is the first book to focus on crowdfunding in sport. Crowdfunding is an important new financial instrument that is becoming more popular with sports organisations, and this book examines the research evidence for crowdfunding and considers how it might be successfully implemented.  Meer
61,29
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PaperbackEngels9781032928463 14-10-2024
Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon.  Meer
56,77
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PaperbackEngels9781036808983 10-10-2024
45,15
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paperbackEngels9781447170402 23-8-2016
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781447155799 9-12-2013
The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others.  Meer
60,99
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40,60
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37,52
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GebondenEngels9781473904002 30-5-2016
Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.  Meer
293,50
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paperbackEngels9781473915794 18-3-2016
Split across four volumes, this collection brilliantly charts the development of marketing in China over the last thirty years, from its birth to the boom of the present day.  Meer
1.094,11
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GebondenEngels9781473919518 31-8-2016
A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.  Meer
168,36
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gebondenEngels9781461451242 27-11-2012
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349481569 23-10-2014
It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges.  Meer
47,35
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PaperbackEngels9781292429533 3-3-2023
A thorough insight into the core marketing concepts using real-life examples.    Essentials of Marketing, 8th edition, by Martin and Blythe offers the most up-to-date critical perspectives on traditional marketing theories as well as contemporary concepts, using recent global examples, case studies and activities based on real-life issues.  Meer
74,14
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