Reclame en verkoop

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Rubriek: Reclame en verkoop

Marketing and Smart Technologies

gebondenEngels9789813341821 10-3-2021

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. Meer

396,99

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Scot R (Medill-northwestern Univ, Usa) Wheeler

Architecting Experience: A Marketing Science And Digital Analytics Handbook

GebondenEngels9789814678414 19-2-2016

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Meer

93,21

Verwachte levertijd ongeveer 16 werkdagen | Gratis verzonden

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Sharon Gai

Ecommerce Reimagined

gebondenEngels9789811900020 29-3-2022

This book offers a practical guide to Chinese ecommerce markets for businesspeople and scholars. China represents a $5.6 trillion retail market, with the highest ecommerce penetration rate in the world. Meer

49,79

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Sam (Kotler Marketing Group, China) Wang

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

PaperbackEngels9789811218385 7-9-2020

43,56

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Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony

PaperbackEngels9789811222177 25-2-2021

36,47

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Lisa Harrison

Unpacking Micro-Influence within the Australian Creative Sectors

gebondenEngels9789819759132 1-10-2024

This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. Meer

104,69

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Ds Vignesh

Connect and Convert

PaperbackEngels9798889752325 13-2-2023

13,75

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Ofer Mintz

The Post-Pandemic Business Playbook

paperbackEngels9789811658709 14-2-2023

COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. Meer

43,69

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Changzheng Yang

Sharing Behavior of Brand Crisis Information on Social Media

gebondenEngels9789811666667 20-1-2022

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. Meer

168,99

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Service Engineering for Gastronomic Sciences

paperbackEngels9789811553233 24-6-2021

This pioneering book on food study pursues an interdisciplinary approach to service science and the service engineering field. Further, it highlights a range of experiments conducted at actual business sites to verify the effectiveness of the proposed methodologies and theories. Meer

120,99

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Yes Logo

gebondenEngels9789819966073 17-10-2023

This book focuses on how to succeed in China, the globe’s largest consumer market, through the branding market strategy. What are the undisclosed recipes that brands can follow to capture the attention and emotion of consumers in China? Meer

96,99

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Anshuman Sharma

Sales Mantras

PaperbackEngels9798889512493 17-1-2023

13,75

Verwachte levertijd ongeveer 16 werkdagen

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Gohar F. Khan

Social Media for Government

paperbackEngels9789811097454 14-7-2018

This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Meer

156,99

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Luxury Fashion Retail Management

paperbackEngels9789811097553 30-4-2018

Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Meer

240,99

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H. Y. Story

The Rational Homo Psychologicus

gebondenEngels9789813295025 15-10-2019

This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood. Meer

122,99

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Postcolonial Marketing Communication

gebondenEngels9789819702848 21-4-2024

This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Meer

192,99

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Digital Marketing Technologies

paperbackEngels9789819706068 20-4-2024

This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. Meer

110,79

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Alfonso Pellegrino

Decoding Digital Consumer Behavior

paperbackEngels9789819734566 5-7-2025

This book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The focus on consumer perceptions and expectations in a digital context is particularly relevant, as it delves into the psychological and behavioral aspects of digital interactions. Meer

84,99

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Marketing in a Transition Economy

gebondenEngels9789819735525 4-7-2024

This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. Meer

135,19

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Omar Hasan Salah

Critical Factors for Adoption of Customer Relationship Management

paperbackEngels9789819983209 16-12-2023

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. Meer

54,99

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