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This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. Meer
This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. Meer
Published in association with the UK Chapter of the Academy of International Business (AIB), this ninth volume in the AIB series focuses on the new challenges and developments in the field of international business. Meer
The impact of political lobbyists remains highly controversial. No-one has explored when they matter. This book tells readers when lobbyists count and analyses the relationship between lobbying, policy outcomes and the impact of external factors to reveal the professional lobbyist's limited effect on policy. Meer
The new economy has given rise to new forms of competition. This book provides a rich mix of theory, evidence and management practice that will be invaluable to directors and managers who want to bring their companies closer to their customers. Meer
To beat your competitors you must know exactly what they are doing. It is impossible to put together a successful competitive strategy if you are unsure what your competitors are doing, what they plan to do or even who your competitors really are. Meer
This book introduces e-Roadmapping - a new tool set for executives and entrepreneurs who need to strategize in the new economy. The rapidly changing commercial environment and new focus on innovation and speed of execution means that for many organisations the old models of assessing the competitive landscape and forecasting a long-term strategy are dead. Meer
Guarding Your Business outlines the organizational elements that must be in place to protect the information and physical assets of typical businesses and organizations. Meer
Did Thomas Edison invent the light bulb? According to Matt Ridley, many others can lay claim to this breakthrough moment – it was bound to emerge sooner or later. Meer
The purpose of World Humanism: Cross-cultural Perspectives on Ethical Practices in Organizations is to discover what is distinctive about humanistic management practices around the world. Meer
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. Meer
Leadership is currently one of the most hotly discussed topics in business. This is the first book to not only identify the characteristics of successful leadership but to show how these qualities can be developed. Meer
This book provides professionals with the confidence and know-how to build a complete substance misuse management programme and deliver it within their respective workplace, regardless of sector or discipline. Meer
In this timely book, Michael Bhaskar unravels the art of selection as one of the most relevant techniques for businesses and individuals in a world increasingly overwhelmed by information. Meer
• The ELS model of enterprise security is endorsed by the Secretary of the Air Force for Air Force computing systems and is a candidate for DoD systems under the Joint Information Environment Program. Meer
This book investigates the problems of effectively managing partnerships between organizations in the private, public and not for profit sectors, and highlights many of the pitfalls of an uncritical and quick fix approach to collaboration. Meer
Knowledge and information are the two most powerful competitive weapons of this era. Knowledge is power. Knowledge is money. Stock markets regularly value companies at five or ten times the book value of their physical assets solely because of their intellectual capital. Meer
This cross-disciplinary business book develops insight into the management of businesses operating in various economic sectors that take a proactive approach to the triple dimension of sustainability (economic, social and environmental), positioning itself as a key reference for both academics and practitioners in the wide area of business management. Meer
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