Strategisch management

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Venkatakrishna V. Bellur

Marketing Horizons: A 1980's Perspective

paperbackEngels9783319385532 23-8-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

120,99

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Victoria L. Crittenden

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386133 29-10-2016

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Meer

180,99

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Penny Kechagioglou

Healthcare Innovation Success

paperbackEngels9783031283529 18-4-2023

The role of leadership in driving innovation through its different stages is fully explored in this book to enable clinical leaders and managers to design innovation frameworks. Meer

98,59

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Digital HR

gebondenEngels9783031435621 13-12-2023

This book draws on recent debate surrounding the emergence of cognitive intelligence in organizations, exploring the redefinition of the labor market and consequently, employment. Meer

49,79

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Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386744 29-10-2016

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Meer

120,99

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Venkatakrishna V. Bellur

The 1980’s: A Decade of Marketing Challenges

paperbackEngels9783319386751 29-10-2016

This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges. Meer

180,99

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Vinay Kothari

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386768 29-10-2016

This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Meer

180,99

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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386775 29-10-2016

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Meer

180,99

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Naresh K. Malhotra

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319386799 29-10-2016

This volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Meer

120,99

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Armand Gilinsky

Business Strategy for a Better Normal

gebondenEngels9783031287077 2-5-2023

This book examines how leaders can use strategic thinking to transform their followers, organizations, and industries in the wake of societal shocks like COVID-19 that require re-balancing both leadership and business models. Meer

55,89

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Georges Azzi

Higher Education Governance in the Arab World

gebondenEngels9783319520599 7-9-2017

This book offers an insight into the complications higher education is currently facing in the Arab world. It discusses whether governance in international higher education is of particular importance in Arab countries when considering their difference in political systems, cultures, interests, concerns and numerous conflicts. Meer

159,59

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Naresh K. Malhotra

Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319169422 27-5-2015

120,99

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Vinay Kothari

Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319169453 1-6-2015

180,99

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Sustainable Business

paperbackEngels9783031253966 18-5-2023

This open access book is a compact guide to the development of sustainable business, which has become the central concept in discussions about the future development of humanity and planet earth. Meer

36,99

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Sinan Ünsar

Leadership and Communication

paperbackEngels9783319382289 23-8-2016

This book deals with the concepts of leadership and communication in business organizations, initially on a general level and then in detail through an analysis of specific cases. Meer

60,99

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Disruption und Innovation im Produktmanagement

gebondenDuits9783031259173 22-2-2024

Dieses Buch ist ein unverzichtbarer Leitfaden für jeden, der an der Konzeption und Entwicklung von Produkten beteiligt ist. Es beantwortet zwei grundlegende Fragen: Wie können Unternehmen einen Innovationsprozess und ein Umfeld gestalten, das für ein erfolgreiches Produktdesign förderlich ist? Meer

90,71

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Sustainable Transformation Strategy

gebondenEngels9783031266959 30-4-2023

This casebook demonstrates how companies can design and execute corporate sustainability strategies into their overall business strategy to achieve sustainable transformation. Meer

102,99

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Sustainable Transformation Strategy

paperbackEngels9783031266980 1-5-2024

This casebook demonstrates how companies can design and execute corporate sustainability strategies into their overall business strategy to achieve sustainable transformation. Meer

72,99

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Jürgen Anke

Smart Service Innovation

paperbackEngels9783031437694 29-10-2023

This book aims to improve the understanding of smart service innovations. It contributes to evidence-based knowledge about service systems engineering and its embedding in service ecosystems, in particular how existing reference process models can be extended by considering actors, roles, activities and methods. Meer

48,99

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Proceedings of the 1995 World Marketing Congress

paperbackEngels9783319386928 29-10-2016

This volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. Meer

180,99

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