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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer
This book aims to identify promising future developmental opportunities and applications for Tech Mining. Specifically, the enclosed contributions will pursue three converging themes:
The increasing availability of electronic text data resources relating to Science, Technology and Innovation (ST&I). Meer
This book explores the advent of lunar commerce including the potential scale and timing of the initiative, the associated revenue potential and the potential risks and uncertainties. Meer
This book looks at the challenges and possibilities facing leadership in Africa today by providing a rich history of the continent, the complexities the continent has experienced, and the great hope and encouragement that remains. Meer
This book focuses on the theory and practice involved in the management of innovative activities that enhance the competitiveness of enterprises, industries and economies. Meer
This volume provides the most current research on smart cities. Specifically, it focuses on the economic development and sustainability of smart cities and examines how to transform older industrial cities into sustainable smart cities. Meer
The authors of this important book analyse the pitfalls and risks of doing business in ASEAN countries that are mostly absent in Western markets, covering various strategic, external, operational, and legal-cultural challenges for international companies. Meer
This book addresses one of the most critical issues facing global business leaders and the multicultural workforce – how to work and relate effectively in the intercultural contexts. Meer
This book examines education in entrepreneurship through an action-learning environment that uses educational innovation tools. It explores various education tools, technology tools and pedagogical methods being implemented into university curriculums around the world. Meer
Addressing the challenge of improving battery quality while reducing high costs and environmental impacts of the production, this book presents a multiscale simulation approach for battery production systems along with a software environment and an application procedure. Meer
This book identifies and discusses the main challenges facing digital business innovation and the emerging trends and practices that will define its future. Meer
This book examines the effectiveness of communication between chief information officer (CIO) and chief executive officer (CEO) and its impact on the role of information technology (IT) in an organization. Meer
This book explores the influence of the modes of knowledge transfer and environmental dynamism on the relationship between strategic actions and the sustainable balanced scorecard measurement of performance. Meer
Liebe Leserin, lieber Leser, der Strukturvertrieb hat mir ein Leben ermöglicht, wie ich es vermutlich auf anderen Wegen nie oder erst viel später hätte füh ren können. Meer
Dies ist das erste Werk, dass prozesshaft aufzeigt, wie und unter welchen Voraussetzungen Kommunikation und Information zuerst in das betriebliche Rechnungwesen überführt und danach die messbaren Leistungen in der G + V bzw. Meer
Innovatives Wachstum ist für die Wirtschaft in Europa der Schlüssel zum Überleben. Das neue Innovationskonzept, das dieses Buch vorstellt, befähigt den Leser, neues Wachstum zu schaffen und eine einzigartige Marktposition für sein Unternehmen aufzubauen. Meer
This book develops a unified framework to explain the phenomena of competitive advantage and firm value creation in dynamic environments. Through a new strategic value creation theory, it explores how a firm can measure and sustain its competitive advantage through management incentives, capital market forces, organizational culture and structure, and social complexity. Meer
This book highlights the growing number of ‘post-bureaucratic’ firms that are abandoning hierarchical organizational forms in favor of self-managing teams. Meer
This book explores the unique socioeconomic challenges encountered by female leaders in China, India, Japan, Korea, and other Asian countries where traditional cultural expectations and modernized values coexist. Meer
This book covers various aspects of leadership in critical situations and under extreme conditions. Today’s leaders often face challenging situations or unexpected difficulties, and mastering these requires a wide spectrum of competencies such as creativity, courage and empathy. Meer
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