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What Makes Business Initiatives Regarding the Environment Succeed or Fail? With this book you′ll gain the necessary skills to develop an effective corporate environmental strategy. Meer
"Creativity in marketing communications is one of the most potent ways for companies to increase their productivity. This book contains case after case, which demonstrates the leveraging power of innovative thinking in advertising today. Meer
Breakthrough will help executives lead their teams to peerless, unsurpassed performance by helping them define a grand goal and engage the organization to pursue and achieve that goal, no matter how difficult the challenge seems. Meer
If you want real–world solutions to drive monstrous results, like a 25 50% increase or more in revenue and earnings, Stop Whining! Start Selling! is for you! Meer
Breaking down complex concepts into simple and effective action plans, author Jan King will help you profit from her extensive experience and avoid common mistakes. Meer
Praise for Battling for Competitive Advantage
"[Battling for Competitive Advantage] systematically unravels and explains the complexities of modern business and warfare. Meer
A complete how–to guide to a 100% financed business. How to Buy a Great Business with no Cash Down Bestselling author Dr. Arnold Goldstein has successfully purchased 12 companies––including retail stores to printing plants––and he did it without investing any money of his own! Meer
At last, a complete business plan guide just for independent consultants! . . . And who better to write it than North America′s #1 bestselling author on consulting? Meer
For any organization to compete successfully in today′s market, it must focus on building not only from the outside but from the inside as well. Shows the correlation between successful people management and the bottom line. Meer
"Who owns the modern company? And how should owners behave? Rolf H. Carlsson brings a fresh eye and historical depth to the issue of ownership, management and value creation that every firm and its owners must consider. Meer
Develop customer–focused, market–driven strategies for today′s competitive marketplace. . .
Industrial Marketing Strategy
Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. Meer
Create winning marketing plans like the pros!
Whether you′re starting a new business or launching a new product line within a company, you won′t be able to succeed without a clear plan that defines your goals and how you will achieve them. Meer
Destination Z The History of the Future "Success in business today demands a deeper and more flexible mindset to try and understand the changes taking place in global and local economies, often as a result of technology. Meer
A collected work of Stafford Beer′s papers, some previously unpublished, spanning 35 years. Presents a coherent vision to guide strategy and manage change. Meer
Published in association with the Strategic Management Society, The Wiley Strategic Management Series aims to illustrate the ′best in global strategic management′ for academics, business practitioners and consultants. Meer
Business Process Reengineering BreakPoint Strategies for Market Dominance Business Process Reengineering shows you how to take the vital next step to attain market dominance and become a world leader
∗ A team of internationally recognized Coopers & Lybrand manufacturing consultants explain why they believe the business world needs to move beyond continuous improvement and TQM concepts to Business Process Reengineering (BPR). Meer
Entrepreneurship is changing. Technology and social networks create a smaller world, but widen the opportunity horizon. Today's entrepreneurs build organisations and create value in entirely new ways and with entirely new tools. Meer
Are you ready for the next global economic disruption?
Blind Spots outlines the way forward for companies who want to get early–mover advantage on this new $28 trillion economy. Meer
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