Jouw bedrijf is tot iets in staat wat geen enkel ander bedrijf kan. En zodra je dat haast oneerlijke voordeel kunt grijpen, opent het de deur naar ongekende groeikansen.
Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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Cultivating a Digital Culture for Effective Patient Engagement offers a strategic framework for healthcare provider websites in order to support patient engagement and connected health initiatives. Meer
This book provides professionals with the confidence and know-how to build a complete substance misuse management programme and deliver it within their respective workplace, regardless of sector or discipline. Meer
As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution - focusing more on their direct relationship with the consumer. Meer
This book highlights the challenges for firms operating in industries where traditional boundaries are vanishing and a totally new business landscape unfolds. Meer
Dual restructuring involves the expansion and strengthening of East-West and North-South value chains. This book focuses upon the difficulty facing companies of industrialized countries and the need to restructure to achieve growth and competitiveness. Meer
This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture on international business strategies, to the reorganization of corporate strategies in the context of the European single market. Meer
What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. Meer
Uncertainty can take many forms, can be represented in many ways, and can have important implications in decision-making and policy development. This book provides a rigorous scientific framework for dealing with uncertainty in real-world situations, and provides a comprehensive study of concepts, measurements, and applications of uncertainty in ecological modeling and natural resource management. Meer
Management has lost the art of strategic thinking. Most strategy models were established 10/20 years ago and are now redundant. Without the appropriate strategy tools, management attention has turned inward on issues such as reengineering and tended to shorter term market perspectives. Meer
This book presents research tested models, methods and tools that can make the work of the facilities manager more robust and sustainable, help long-term strategic planning and support students and practitioners in FM to improve the way they approach and deal with challenges in practice. Meer
With the emergence of Artificial Intelligence (AI) in the business world, a new era of Business Intelligence (BI) has been ushered in to create real-world business solutions using analytics. Meer
Organisations around the world are in crisis! The principles and approaches on which success is built are no longer clear. Success in the future will require challenging many of the concepts and practices which underpin most organisations today. Meer
A business book from Nigel Travis, the British-born Chairman and CEO of American multinational Dunkin Brands, owners of Dunkin Donuts and Baskin Robbins ice creams. Meer
Confronting the wide range of factors that management face in relation to global changes, this volume focuses on the implication of these changes for organizations. Meer
Today, there are few in senior management positions who can afford to ignore modern information technology, and few individuals who would prefer to be without it. Meer
Today, there are few in senior management positions who can afford to ignore modern information technology, and few individuals who would prefer to be without it. Meer
Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge. Meer
This updated edition provides managers with a practical guide focused on the particular management needs for research and development in biotechnology and pharmaceutical industries. Meer
The best thing you can do for your business is to be ready for anything
When Disaster Strikes offers business leaders the peace of mind of knowing that their business is ready for any contingency, no matter how extreme. Meer
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