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This book explores a most central phenomenon in our contemporary businesses and organization, the growing complexity in business. Economic growth and growth of complexity always have been inseparable, but the last decennia the growth of complexity appears to outrun our growth of knowledge and understanding. Meer
This book explores a most central phenomenon in our contemporary businesses and organization, the growing complexity in business. Economic growth and growth of complexity always have been inseparable, but the last decennia the growth of complexity appears to outrun our growth of knowledge and understanding. Meer
This volume includes the full proceedings from the 1989 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Meer
Over the past decade, Artificial Intelligence has proved invaluable in a range of industry verticals such as automotive and assembly, life sciences, retail, oil and gas, and travel. Meer
This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer
This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. Meer
This book presents a comprehensive compilation of the latest research into digital disruption in the media industry. The perspectives are differentiated into innovation triggers in the media industry stemming from the economy, society and technology. Meer
At a time of transformation for many arts and cultural organisations, this book provides a compact, in-depth and practical introduction to effective leadership in arts organisations. Meer
Innovative ideas provide solutions to problems that creators are passionate about, which stimulates the decision of technology-based company creation. Meer
Dieses Buch ist ein unverzichtbarer Leitfaden für jeden, der an der Konzeption und Entwicklung von Produkten beteiligt ist. Es beantwortet zwei grundlegende Fragen: Wie können Unternehmen einen Innovationsprozess und ein Umfeld gestalten, das für ein erfolgreiches Produktdesign förderlich ist? Meer
This book introduces a different approach to thinking about and engaging with strategy in the practice field. The insight-driven, first principles-based approach to strategising and strategic problem-solving developed in this book provides a conceptually rigorous yet pragmatic approach to strategising, and as such the book addresses deficiencies of the current theory-practice gap in the strategy field. Meer
This book links ethical leadership theory to the implementation of improved leadership practices, particularly in highly operational environments. It builds on the recognition that bad forms of leadership lead to declining motivation and consequently to problems in the social climate and quality of work in organizations and the personal health of employees. Meer
This book brings together chapters from leading world experts that signpost the way forward for industry and commerce in the coming decade, as we emerge from the Covid emergency to a new era of challenges and opportunities. Meer
This book brings together chapters from leading world experts that signpost the way forward for industry and commerce in the coming decade, as we emerge from the Covid emergency to a new era of challenges and opportunities. Meer
The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by stressing the role of social, contextual and cultural perspectives. Meer
This book presents an innovative framework for enhancing creativity in decision-making by applying systems thinking principles and tools. It is based on the premise that creativity is not a fixed trait that some people have and others don't, but a skill that can be learned and improved with practice and guidance. Meer
This book discusses and conceptualizes practices on real-time strategy, focusing on the interplay between strategy and business intelligence. Combining strategic practices and business intelligence systems, the authors demonstrate how managerial practices can be developed in the age of digitization. Meer
This book highlights the economic relevance of the so-called low-tech industries and firms. Non R&D intensive firms continue to be the economic backbone of several developed industrial countries. Meer
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer
Introducing a theory of workplace dignity into the field of management studies, this innovative new book presents an alternative paradigm based on principles of human dignity which is integrated into a theoretical approach to the topic. Meer
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