The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business

Paperback Engels 2021 9783658329648
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

The study on the impact of the digital consumer's emotional intelligence based on the moral values promoted in e-business presents an actual interdisciplinary topic in the context of the digital age. The research proposes an original approach to e-business and digital consumer in terms of moral values and emotional intelligence. The Internet has positive effects on consumers and organizations when it is used properly to improve the quality of life. New consumers are more selective, receptive and interested in new technologies. Digital consumers have the opportunity to get informed quickly about products/services offers and e-business provides a simplified acquisition process through diversity and accessibility.

Specificaties

ISBN13:9783658329648
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Fachmedien Wiesbaden

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Inhoudsopgave

1. Conceptual Clarifications in the Field of E-Business.- 2. The Role of Moral Values in the Development of E-Business.- 3. Emotional Intelligence in the Context of the Digital Era.- 4. Connections and Correlations on the Digital Consumer’s Emotional Intelligence in Relation to the Moral Values Promoted by E-Business.

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        The Impact of the Digital Consumer's Emotional Intelligence in Relation to the Moral Values Promoted in E-Business